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How creativity can drive sustainable action
In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
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Benchmark: Sustainable communication, advertising production and advertising behaviours
WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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WFA Benchmark: Environmental Claims findings report
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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WFA’s Planet Pledge welcomes seven more multinationals
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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What marketers need from COP28
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
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Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Brand purposeBrand reputationMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Brand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Ad Net Zero goes global to help the ad industry achieve net zero
Initial focus of the global expansion will be in major advertising markets including the US and several EU countries